Ahold Delhaize acquires minority stake in adtech company Adhese to drive development of digital advertising opportunities

Zaandam, Netherlands, October 19, 2022 – Ahold Delhaize announces that it has acquired a minority stake in advertising technology company Adhese. With this milestone, Ahold Delhaize is accelerating the development of innovative digital advertising opportunities for B2B partners across Europe to create more personalized and relevant customer experiences.

Ahold Delhaize is committed to accelerating its investment in building scalable digital advertising capabilities so its brands can build deeper digital customer relationships, online and offline. Ahold Delhaize’s investment in Adhese reinforces this commitment to providing shoppers with seamless, highly personalized and relevant customer experiences and promotions.

Wouter Kolk, CEO Ahold Delhaize Europe & Indonesia commented on the announcement saying, “Customers expect us to simplify their purchases and improve their customer experience, for example by offering them digital and in-store services and promotions. Partnering with Adhese allows us to develop and accelerate digital advertising solutions for B2B partners that can scale with our brands and generate insights to help us strengthen our omnichannel offering.

Ahold Delhaize’s local Dutch brand, Albert Heijn, takes the lead in the partnership with Adhese through AH Media Services. Ultimately, this partnership will serve more brands in Europe, including for example Delhaize in Belgium, supporting ecosystems to connect shopping experiences that offer customers more convenience, value and relevance.

Marit van Egmond, CEO of Albert Heijn, said: “Through our own self-service platform AH Media Services, we already offer digital media advertising positions from Albert Heijn, Etos and Gall & Gall. like AH.nl and our apps. The stake in Adhese will accelerate the development of these attractive digital advertising opportunities. As a food technology company, we are proud to be at the center of the development of this innovative digital service for further roll-out to Ahold Delhaize’s other local brands in Europe.“

Tim Sturtewagen, CPO Adhese added: “With Ahold Delhaize and Albert Heijn as new partners, we have the opportunity to accelerate the realization of our innovative roadmap. Adtech is growing rapidly, and it is important for us to be able to remain at the forefront of technology to deliver powerful functionality to advertisers and publishers.We now have partners on board who fully share this belief and also give us the space to leverage this story with others. , for existing and new customers, this partnership is fantastic news.”

– ENDS –

Caution notice
This communication includes forward-looking statements. All statements other than statements of historical fact may be forward-looking statements. Words and phrases such as motivation, opportunities, committed, expectation, milestone, opportunities, acceleration, foundations, commitment, journey, will, other, belief or other similar words or phrases are generally used to identify forward-looking statements.

Forward-looking statements are subject to risks, uncertainties and other factors which are difficult to predict and which may cause the actual results of Koninklijke Ahold Delhaize NV (the “Company”) to differ materially from future results expressed or implied. -understood by these forward-looking statements. . These factors include, but are not limited to, risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current beliefs of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company assumes no obligation to update such statements except as required by law.

For more information

  • Press office: +31 88 6595134 / [email protected]

  • Investor relations: +31 88 659 5213 / [email protected]

  • Social media: Instagram: @Ahold-Delhaize | LinkedIn: @Ahold-Delhaize | Twitter: @AholdDelhaize

About Ahold Delhaize
Ahold Delhaize is one of the largest food retail groups in the world and a leader in both retail and e-commerce. Its family of leading local brands serves 55 million customers each week, in-store and online, in the United States, Europe and Indonesia. Together, these brands employ more than 413,000 people in 7,452 grocery and specialty stores and include the leading online retailer in the Benelux and leading online grocers in the Benelux and the United States. Ahold Delhaize brands are at the forefront of sustainable distribution, source responsibly, support local communities and help customers make healthier choices. The company’s focus on four growth drivers – driving omnichannel growth, raising healthy and sustainable standards, cultivating top talent and building operational excellence – helps it fulfill its purpose, achieve its vision and to prepare its brands and its activities for tomorrow. Based in Zaandam, the Netherlands, Ahold Delhaize is listed on the Euronext Amsterdam and Brussels stock exchanges (ticker: AD) and its American Depositary Receipts are traded on the over-the-counter market in the United States and quoted on the international market OTCQX (symbol: ADRNY). For more information, visit: www.aholddelhaize.com.