April 6, 2022
Apple Myeongdong opens Saturday, April 9 in South Korea
Apple collaborates with renowned artists across all genres for new Today at Apple sessions celebrating Korean culture
Seoul, South Korea Apple today unveiled Apple Myeongdong, a new retail store located in the center of Seoul’s busy and bustling shopping district. Serving as the largest Apple store in South Korea, this new space will invite customers to experience the latest Apple products, receive best-in-class support from highly knowledgeable Apple specialists, and participate in Today at Apple educational sessions.
“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong,” said Deirdre O’Brien, senior vice president of Retail + People, Apple. “Our incredible retail team is ready to welcome the local community, and we invite everyone to find endless inspiration by exploring Apple’s innovative products and services.”
Apple Myeongdong will serve as a stage for established and new Korean artists, who will host unique Today at Apple sessions celebrating contemporary Korean culture. The store will launch Apple’s first-ever K-pop Today at Apple Remix session with K-pop supergroup SEVENTEEN. The new session, which is set to launch at other Apple stores across Asia, will highlight the group’s soon-to-be-released single, “Darl + ing”, arriving ahead of their full album which will debut in May. Attendees will learn about the band’s creative process and deconstruct the new track using iPad and GarageBand.
Apple is also collaborating with other artists for inspiring Today at Apple sessions celebrating Korean creativity in all its forms:
- Art Lab: “Draw Springtime Floral Greetings” with artist Nanan Kang
- Photo Lab: “Capture the Colors of Seoul” with Travel Photographer Lee Jongbeom
- Exclusive: In Conversation with Minha Kim, Star of New Apple Original Drama “Pachinko”
- Art Lab: “Create your own abstract world in AR” with artist VAKKI
Participants can register today at apple.com/kr/today/myeongdong.
The sprawling two-level store is positioned at the base of a brand new tower in the center of town, taking up the full width of the block and creating a grand street frontage. Offering visitors a little refuge from the hustle and bustle of the busy street, landscaped pocket gardens flank both corners of the store and include commissioned sculptures created by Korean artists Jaehyo Lee and VAKKI. Greenery flows through the space, with a shaded grove of trees lining the storefront. Apple Myeongdong also features the first installation of a horizontally supported double-height glass front.
Once inside, customers can browse Apple’s latest products and services on tables and avenues, including Apple TV+, following its recent launch in Korea. A new dedicated Apple Pickup area, the first of its kind in Asia, makes it even more convenient to pick up products ordered online. Visitors can move between floors using the staircase, which is made transparent by glass risers, or the stainless steel elevator.
The second floor offers ample space to explore and receive support from the store’s team of 220 people, who collectively speak 11 languages and represent more than eight nationalities. Incorporating locally sourced hanji paper lampshades, the meeting room provides an intimate setting where the store’s sales team can offer advice and training to entrepreneurs, developers and other business customers. The Forum, featuring a large video wall in the center, creates an elevated gallery with city views and is home to Today at Apple sessions.
Apple has operated in South Korea for more than 20 years, and the company’s continued investment and innovation supports hundreds of thousands of jobs across the country. Since Apple Garosugil first opened in 2018, Apple has welcomed millions of visitors to its stores and continues to provide opportunities to learn, create and engage. Apple opened its Apple Developer Academy with POSTECH in March this year, and applications opened earlier this week for the first-ever Apple Manufacturing R&D Accelerator.
Apple continues its strong commitment to Korean customers by delivering an incredible experience across products, software and services. With the launch of Apple TV+, Apple unveiled its first Korean-language Apple Original series, “Dr. Brain”, as well as its new original series, “Pachinko”, and earlier this year Apple worked with the acclaimed director World Park Chan-wook on a “Life Is But a Dream” Shot on iPhone feature.
The store will welcome its first visitors on Saturday, April 9 at 10 a.m. local time. With the health and well-being of customers and team members being Apple’s top priority, the store will implement comprehensive sanitary measures, and visits to Apple Myeongdong on opening day will only be on appointment. Customers can visit apple.com/kr/myeongdong to choose from available times, and each non-transferable reservation admits one person.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and provide users with groundbreaking services including the App Store, Apple Music, Apple Pay and iCloud . Apple’s more than 100,000 employees are dedicated to making the best products on earth and leaving the world a better place than we found it.
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