The future of digital technologies and the impact of the COVID-19 pandemic on Filipino businesses, especially the e-commerce industry, provided the theme for Part 2 of the webinar series, “Coping with the Digitization Accelerated: Empowering Organizations With Digital Tools, ”hosted by Busybee, the Philippines’ largest digital and media giant. Well-known professionals from different parts of the country, along with event panelists and speakers from relevant government agencies and the private sector, have joined and established actionable practices on how to stay competitive in this new business and economic environment, and bridged the knowledge gap on e-information and business resources, and catalyzed partnerships between businesses.
Busybee hosted its guest speakers, STIDS Supervisor of Digital Philippines-Ecommerce Division of DTI Philippines Wea Bohol, Lamudi Philippines Group CEO Kenneth Stern and COO of Tourism Promotions Board Philippines Atty. Maria Anthonette Velasco-Allones, whose mission is to help individuals and businesses go digital, ensure business continuity and continue to provide public services in this time of crisis and even beyond – a point of view that echoed throughout the session.
In her presentation, Ms Bohol highlighted why it is necessary to digitize our businesses and how businesses can use so many opportunities around us. Nowhere else has unprecedented and unforeseen growth occurred like in the digital and e-commerce sectors, which have exploded amid the COVID-19 crisis. She explained that DTI’s priority is digital transformation and that e-commerce is really easy, convenient and fast. The session she was attending was titled “Will physical offices and stores remain relevant after the pandemic?” A Conversation on E-commerce and Real Estate ”, reiterating that there is a great opportunity for e-commerce in the country as she introduced the E-commerce Philippines 2022 roadmap and we even expect growth future. “Electronic commerce will be at the forefront of pulling our economy out of this pandemic. Instead of adapting to the new normal, we should be creating a better normal, ”Ms. Bohol noted.
In the second session, Mr Stern discussed current trends in the real estate industry and how he is running his business to deal with the digitization accelerated by the pandemic. He noted that the demand for warehouses and commercial space has exploded since the pandemic. He explained, “Over the past year, more people have gone online to search for properties than ever before. Traditional marketing is virtually nonexistent at this point. Most real estate sellers and developers have gone digital. He then went on to say, “There’s a lot happening every day, every second online. How do you stand out? How do you reach the right person? How do you stand out with thousands of listings and multiple portals? During the panel discussion, Mr. Stern explained that due to the current work setup, their company has actually achieved very high efficiency and this trend is expected to continue even after the pandemic.
Atty. Velasco-Allones offered an overview of the new standard in organizing events in his presentation. She shared that when the going gets tough, we have absolutely no choice but to innovate and adapt to continue to serve and function. She exposed the Meetings, Incentives, Conferences and Exhibitions (MICE) industry as an important economic driver and how it will continually evolve as digital technology develops. She illustrated how, when the lockdown occurred, the Tourism Promotions Board (TPB) Philippines paved the way for digitization through SMARTourism. It’s about moving from traditional face-to-face events to a full hybrid and even digital experience for businesses, and creating a whole new value chain model using digital platforms, which has allowed operations to continue despite challenges. contact restrictions and other containment measures. The bar has indeed been raised for digital experiences.
Atty. Velasco-Allones concluded the presentation by sharing her “3 C’s” which she believes are important lessons for businesses to thrive in the new normal. The first is that “VScontent is supreme. If you have a good, well-established program, people will definitely come. Second, if you want to take it one step further and sustain success along the way, “VS“Collaboration is the only way forward,” and that cultivating relationships or partnerships are key avenues to getting things done. Finally is to nurture the sense of courage especially in these times which are so uncertain and volatile because “VSthe entourage is the lever to move forward. With the disruption brought by the pandemic, government offices are really leading a strong integration in digitization and collaboration. Hybrid events are the big bets in marketing strategies and indeed digital MICE is not just a trend, but is here to stay.
Finally, one of Busybee’s Virtual Events Platform Project Managers, Mark Remoriata, gave the audience a preview and tour of the company’s Virtual Events Platform (VEP), the very first virtual events platform in the Philippines featuring cutting edge event technology designed by Busybee’s top architects and senior software developers. This new technological innovation has propelled events of all sizes, from major international conferences to targeted B2B meetings in sectors ranging from defense, information technology, aerospace to medicine, nanotechnology, artificial intelligence and many others. This is just one of the solutions provided by Busybee to harness the potential of e-commerce to be a better place to benefit from global markets for goods and services in this increasingly digitalising economy.
There is no doubt that digital technologies will continue to transform the way we live and work, as digital transformation is no longer just an option but a necessity. In any organization, digital transformation is making a huge difference, because what is happening now will remain even after the pandemic.
The third part of this webinar series will be held on August 12, featuring panelists and guest speakers from the Department of Information and Communications Technology, the Busybee Cyber Security Division and the Security Standards Division and Data Technology from the National Privacy Commission (NPC). The theme will focus on cybersecurity in the Philippines and securing information online. To join the conversation, you can sign up through their website, https://www.mybusybee.net/busybee-webinar/.
Busybee firmly aims to demonstrate the impact – technological, business and societal – of the widespread adoption of digital technologies and the need to digitize the facilities and processes of many companies. The company believes that technology is the right infrastructure to help the country further realize its potential by helping more businesses move online, equipping the workforce with digital skills and enabling the next generation to startups to train and develop their digital skills.