ASEAN could potentially play an important role by providing cross-border support programs and capacity building, improving public sector knowledge of the franchise community, and gathering reliable statistics on the size and nature of the sector.
Regional cooperation can help ensure that franchise systems are included when the government consults with businesses on the issue of climate change.
ASEAN could also help Asia-wide franchise chains to “relocate” and bring their supply chains closer to home.
Amid the current convergence of trade uncertainty and the race for net zero, the regional bloc can foster a potentially win-win situation by helping member states navigate the disruption caused by the pursuit of the zero-COVID strategy. of China and the Russian blockade of Black Sea trade, while reducing the distance traveled and further encouraging sourcing within the region.
This is not yet the case, but ASEAN should start thinking about it.
In the meantime, however, some players are making their decisions unilaterally instead of waiting for government support. For example, many food brands continue to review their packaging (in part due to the impending ban on single-use plastics), add more plant-based items to their menus, and seek to reduce their footprint. carbon when opening new stores.
That’s a good start, but imagine how much more effective it could be if a holistic, region-wide perspective were taken.
Would I like a combo meal with fries and a drink? I’d rather have fewer shows, thank you.
Michael Schaper is a Visiting Senior Scholar at ISEAS – Yusof Ishak Institute and Adjunct Professor at the John Curtin Institute for Public Policy at Curtin University. This commentary first appeared on the ISEAS – Yusof Ishak Institute blog, The Fulcrum.