Hasbro’s digital games segment leads fourth quarter

The Wizards of the Coast and Digital Gaming segment of games and entertainment company Hasbro Inc. made significant gains in 2021, even as COVID-19 restrictions were lifted and people were allowed to be together in nobody more regularly than they had been in 2020.

Wizards of the Coast and digital games revenue increased 42% for 2021, part of an overall 17% increase in the company’s net revenue to $6.42 billion, the company announced. Monday, February 7.

For the year, the company’s entertainment segment grew 27%, while Hasbro’s consumer products segment revenue grew 9%.

In the fourth quarter of 2021, Hasbro’s net revenue increased 17% to $2.01 billion, while the company’s entertainment segment jumped 54% for the last three months of the year. Revenue for the Wizards of the Coast and digital games segment jumped 18% for the last quarter of the year, while the consumer products division grew 9%.

“Fans and consumers are increasingly interacting with brands in more ways than ever before,” said Rich Stoddart, Hasbro’s interim chief executive, in the announcement. “Our unique set of strategic assets in toys and games, entertainment, digital games and licensing provide the foundation for maximizing the value of our existing franchises and new intellectual property.”

Total revenue for Hasbro’s games portfolio, which includes Magic: The Gathering and Monopoly, rose 19% for the year to $2.1 billion. This marks the fourth consecutive year of growth for Magic: The Gathering, which has seen revenue increase 12 times over 13 years.

Dungeons & Dragons revenue increased for the ninth consecutive year and digital game revenue increased 36% for 2021.

The launch of My Little Pony: A New Generation resulted in over 100% growth in the point of sale of toys and games for the fourth quarter of the year.

“Long-term investments in our brands and capabilities have built a differentiated business with diverse capabilities to drive long-term profitable growth and enhance shareholder value,” said Deborah Thomas, Chief Financial Officer of Hasbro.

Mattel will unveil its quarterly results February 18 at 10 a.m.

Related: Hasbro appoints Chris Cocks CEO after Brian Goldner’s death in October

Wizards of the Coast and digital games division chief Chris Cocks will be Hasbro’s next general manager, beginning Feb. 25. CEO Brian Goldner died in October.



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