You are solving a problem that every entrepreneur faces. And you did it in fewer steps and at a lower cost than any other solution on the market. You have created the irresistible offer that many are talking about, but few have fulfilled. You snag your virtual shingle, whether it’s a website, a landing page, or a handful of social media. And you launch with fanfare and press releases. And you wait for customers to arrive. And you wait. And you wait. And you wait.
Lead generation. It is the bane of every company’s existence. No matter how good your product is and how good your customer service is, without leads you don’t have a business. I asked ten entrepreneurs how they solve the problem of lead generation in their businesses. Here is what they told me.
1. Act on your values every day to attract significant prospects
Generating leads is one thing. Generating the leads you want to work with is another. “The foundation of lead generation is to attract the type of clients and teams you want to work with,” says Sherry Battle, CEO of Entrepreneur’s Dream Team.
“Keeping your values front and center will attract like-minded people. If you want to work with people who are steadfast in their beliefs and whose beliefs match yours, make your mission statement your first priority in your professional and personal life. This mindset will act like a magnet and generate leads organically.
2. There’s a desert between starting your business and thriving lead generation
“There is a vast desert for small business owners, CEOs, and entrepreneurs after launching a business, generating revenue, and managing day-to-day operations. Most people think of lead generation as a network, complex systems, and sometimes even manipulation. But it’s simpler than that,” says Renzie Richardson, CEO of BHFL Group.
“Streamline the processes you already use so you can create more time to work on lead generation. You can use all kinds of tools like word of mouth, email marketing, social media hookups, etc., but if you don’t have your inner workings sorted out the rest of your business, you won’t be able to stay organized enough. to follow these leads. Adjust your mindset from entrepreneur to CEO by streamlining, and the leads will come.
3. Step out of your comfort zone for ultimate lead generation
“I think expanding our niche by stepping out of our comfort zone is one of the best ways to generate new leads,” says Joy MbanugoHead of Partner Funding for Google Cloud.
“When I was living in London I met so many interesting people, but I also realized that finance is about more than taxes. Diversifying into cryptocurrency, corporate finance and cloud technology, I’ve connected with all kinds of intellectual professionals that I otherwise would never have met, so consider branching out a bit to generate leads in many directions.Even if the first group of people you meet isn’t exactly what you’re looking for, they have friends who have friends, etc. It can be positively endless.
4. Build a relationship with your potential customer before they’re ready to buy
“Inbound lead generation is a process of attracting potential customers to your business by providing them with the information they need,” says co-founder Zayn Khan. Trading2moona crypto signals service.
“Above all, understand the needs of your potential customers and create content that answers their questions and solves their problems. You can’t just post a few articles and call it a day. You need a solid plan.
“Online presence and email marketing work best for us. Being a columnist in a top media publication and having social visibility generates the confidence to be successful with our email marketing. Additionally, we continue to test new methods of generating leads.
5. Become the industry expert to drive lead generation
“Increase your visibility to generate leads. Getting featured in top publications — or leveraging partnership marketing by contributing a chapter to a book in which you give professional business advice — generates real authority, increases your audience reach, and builds trust with your prospects,” say Jamie Wolf and Angela Little, CEO and COO, respectively, of Million Dollar Story Agency.
“It also increases referrals because you will be positioned at the forefront of your niche. Getting your name out there in a way that elevates you as a thought leader, a true influencer, and not just an average industry professional, will create countless leads and opportunities – such as speaking engagements – because you are now a credible and known expert.
6. Use social media to connect with potential leads
“Using social media is an effective way to get leads and connect with your potential buyers and current clientele,” says Kelsey Charles, real estate agent at Real Estate Broker, LLC.
“Facebook groups are a great place to start because you can essentially use them as an organized gallery of your work where other people can see what you’re up to and hear from people who like and trust you in real time. it’s basically great free publicity with countless networking opportunities if you know how to polish it.
7. Use human elements rather than digital brains to generate leads
“As a digital marketer, I know most people instantly think of paid routes for lead generation. But there’s so much more to it that will get you far more successful results,” says Nick Collins, CEO and Founder of Digital Sartoris.
“Lead generation can’t do much if you don’t have a tailored human element. Say you’re a shoe seller, but you use a standard web-based lead generation system that doesn’t personalize its offers. You might find a few leads per month scattered among the masses, but most of them will be irrelevant and waste your time. You need to have a team behind you who can use their humanity – not AI – to find those organic leads for you.
8. Become an information magnet to generate leads and sales
“Asking questions and learning more about your target customer is one of the main ways to generate leads. If you don’t understand what your potential customers are looking for, how can you position yourself to meet their needs and be their fix?” says Joey Golliver, CEO and Founder of Powderx.
“Provide plenty of opportunities for new buyers and potential customers to ask you questions, whether through your website, social media or the direct sales team. When a prospect asks you a question, always follow your answer with another question. Keep a revolving door to the conversational flow by never giving them the option to leave the interaction until they buy.
“We are lucky to have two ears and one mouth for one reason: to listen more than to speak. Every client will tell you how to close them if you learn to ask the right questions and be a good listener. The best thing is that all the questions you ask serve the dual purpose of generating a sale and providing you with valuable information that allows you to identify the wants and needs of your target market, which generates more leads in the future. ‘to come up.”
9. A Great User Experience Generates Its Own Leads
“The best way to generate inbound leads is to interact directly with the platform itself. If users are engaged and captivated by technology, and if they truly believe what they see on the platform is meaningful, they will always come back,” says Anna Vladymyrska, CEO of ShopParty.
“Therefore, our mission was to create the most engaging and memorable e-commerce experience possible. ShopParty is innovative technology that allows us to reinvent the online shopping experience. Our technology is self-promoted. Our product generates leads for itself.Look at Apple or Tesla – for both of them, it’s quality of experience and word of mouth that keep lead generation going.
10. The right PR strategy will bring in more leads
“Having 10 years of experience as co-owner of Exclusive PR Solutions, I can say that the most effective way to get inbound leads is through your PR strategy,” says Maksim Bogomolov, co-founder of Exclusive PR solutions.
“A good public relations strategy helps convey the company’s mission and positioning to the customer in the right way. By combining artificial intelligence and the expertise of our team, we have invented an absolutely unique intelligent platform for everything you need to succeed with public relations. »
Whether it’s focusing on your company’s core values, going beyond your niche, doubling down on social media, composing your company’s story, using a more people, to use a more AI-centric approach, to listen and respond to your customers’, to provide an incomparable and innovative user experience, or to develop the right public relations strategy, to bring prospects into your business requires you to meet your potential customers where they are and gently guide them to achieve their goals by demonstrating how your product is the answer they are looking for.