How to Generate Leads for Real Estate — RISMedia

Lead generation is important to the growth of your business, but more importantly, REALTORS® is responsible for maintaining a healthy lead pipeline. See our top recommendations for generating real estate leads below.

Develop a niche

It is advisable to choose a niche so that you can understand and narrow your search to your target audience. Finding your niche allows you to focus your marketing efforts on a specific group of people and location. This helps you develop a reputation as a go-to real estate agent for these buyers and sellers.

Below are some examples of real estate niches you can venture into.

  • Investment properties
  • Approval
  • luxury homes
  • Sell ​​or buy distressed properties
  • Moving services
  • Rental of holiday homes

Engaging website

A professional website tells your customer that you are a serious company. It allows you to easily build your brand, showcase what you sell, and share reviews from happy customers.

Note: Make sure you optimize your site and have a section to address common questions and challenges in the selling and buying process. Additionally, capture the email addresses of your website visitors by signing up for the newsletter.

Building partnerships

Networking for real estate agents is important. Build a relationship with other local businesses to form mutually beneficial partnerships.

Below are a few industries where real estate agents can form productive partnerships.

  • Assurance
  • bankers
  • Lenders
  • Home services

Social Media Marketing

You must have a very good online presence and use different social media platforms to drive your business forward. Be sure to post content that brings value to your customers to become the go-to agent in their minds.

Note: invest your money in paid online advertising such as Facebook and Google Ads.

Leverage AI and machine learning predictive analytics system

AI is changing the way we do things, as a serious 21st century realtor you should take advantage of predictive analytics systems that assess and forecast the market. Depending on the location you want to leverage and your target audience, this AI system will help you acquire leads with little work on your part. Once you know the location of your target audience, you focus your ads there. When you do this, the algorithm will favor you.


Getting referrals is the best and easiest way to acquire leads and close them. Positive word of mouth is a major asset in real estate. Most real estate businesses get their clients through referrals from friends, neighbors or relatives.

Creation of landing pages

Pay attention to your design, work on your call to action, add testimonials, take care of your forms, highlight the benefits of your offer, create limited offers and pay attention to your conversion funnel, by doing all of this, you attract buying customers.

Advertising by e-mail

It can take months or years for homeowners or future homeowners to take the plunge and contact a real estate agent. Instead of just hoping that potential customers in your area will find you, use email marketing to nurture your audience who aren’t ready to buy right now, but will most likely buy in the future. Then when they decide they need a real estate agent, they contact you because you are an expert.

Note: Don’t forget to put your call to action in any email you send to your potential customer.

Advertise through more traditional media

Sometimes the best way to build brand awareness and attract new customers is to go the old fashioned way. Billboards, print ads, and direct mail can be great resources to grab the attention of potential clients and make them want to get into your real estate business.

If you’re ready to take your marketing to the next level, contact us today for a demo!

Robert Redon
Managing Director, Constellation Data Solutions

Robert Reardon is an entrepreneur and operator with a background in finance and technology. He is passionate about creating real estate technology products that bring together real estate professionals and consumers in meaningful new ways.