Kingsland Drinks Group announces launch of sustainability strategy – Thirsty Earth – Retail Times

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Kingsland Drinks Group (KDG) is embarking on an updated and strengthened sustainability strategy called Thirsty Earth. The Thirsty Earth program will lead the company’s sustainability agenda, which aims to create a better society and beverage industry for all now and in the future, and will be integral to achieving the company’s business goals. business.

The initiatives – which will be announced in early 2022 – will focus on the three fundamental pillars of sustainability; Society, which emphasizes charity, well-being, inclusion and equality; The environment, which examines energy and emissions, waste, renewable energy, recycling and reuse, and the economy, which includes responsible sourcing and continued investment. Going forward, Kingsland Drinks Group intends to make the Thirsty Earth Foundation a registered charity that raises awareness and raises funds to invest in initiatives that have a positive impact on society.

The Thirsty Earth activity will include a series of long-term projects linked to the UN Sustainable Development Goals, each with clear and measurable goals to protect society, the environment and the economic health of the industry in which it work.

The Thirsty Earth program will be implemented by members of the Kingsland Drinks Group – which became an employee-owned business in July of this year – and is part of the fabric of the business and day-to-day operations.

Andy Sagar, Executive Chairman of Kingsland Drinks Group, comments: “As a company we have always strived to take the lead with a new approach in the beverage industry. As we have a global reach with producers, suppliers and partner customers around the world, it is imperative that we continually improve our sustainability footprint both in our community and in the beverage industry as a whole. .

“We have always placed sustainability at the heart of our operations and now with Thirsty Earth and the collective power of our employee-owners, we are taking it to the next level. Our investments and business development over the past few years have been focused on sustainability and we are proud of the cutting edge accomplishments we have already achieved. Although we are going through a difficult time, it is important that we are not complacent and that we continue to demonstrate commitment with real goals that will help to make a positive difference for society and the environment in the years to come. .

“Thirsty Earth will be crucial to achieving the UN Sustainable Development Goals, but it also sums up the vision and achievement of what we have long been working on. It is essential that we do not negatively impact current or future generations, and instead become a force for positive change and our mantra – a better company and beverage industry for all, now and at home. future – is at the heart of every decision we make.

In recent months, the firm has actively supported brands that work for a more positive industry and protect the planet; The Hidden Sea, an Australian wine brand, which Kingsland Drinks operates for the UK and non-commercial market, is removing plastic from the world’s oceans with a bold goal of eliminating one billion plastic bottles by 2030.

Notably, the company created Ten Locks, a conscious premium beverage company, with Becky Davies leading the curation and development of a portfolio of purpose-driven spirits brands striving to bring about change. positive.

Kingsland Drinks Group – which includes Ten Locks – became an employee-owned business in July 2021. The move builds on the people-centered mindset of Kingsland Drinks Group and follows a period of investment important in capacities and capacities.

The company is currently on a recruitment drive with a focus on roles in production and engineering.

Kingsland Drinks Group was the first company to import wine into the UK in bulk and use flexible containers, a method which is now the industry standard. It was also the first company to use inland waterways to transport bulk wine from port to site, saving large amounts of carbon and reducing road miles. With over 120 million liters packaged last year alone, this translates into a huge carbon saving on bottled products at the source, eliminating the need to transport glass and other packaging material through the store. world.

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