Noida-based Agritech Company Leads Connect Gets CCE Mandate for World Bank-funded Assam Agricultural and Rural Transformation Project


Agritech, based in Noida, will conduct Crop Cutting Experiments (CCEs) on a pilot basis in different areas of Assam.

NOIDA, Uttar Pradesh, India, August 6, 2021: The Government of Assam (GoA) for its World Bank-supported project, Assam Agribusiness and Rural Transformation Project (APART) has entrusted the Crop Cutting Experiments (CCE) mandate to the ‘Agribusiness Technology, Leads Connect. The agritech will conduct the CCE in 23 districts of the state of Assam on a pilot basis.

APART was launched in 2018 by the Government of Assam through the Government of India and has received huge funds from the World Bank to uplift the state’s agricultural sector and encourage farmers to use technology to increase the production.

Upon his appointment, Mr. Navneet Ravikar, President and CEO of Leads Connect Services Private Limited, said that “obtaining a mandate to lead the CEC for different areas of Assam is a huge achievement for us in as an organization, and we are very excited and ready to deliver the project successfully ”.

He further added, “that it is now essential to develop measures and frameworks for climate resilient agriculture to face the problems of food insecurity. Therefore, it is important to use advanced technologies such as geospatial technology and artificial intelligence, as well as comprehensive field observations. Performing these studies with absolute accuracy and precision is essential to provide people-centered solutions in addition to the need to scale the solutions developed. Thus, the organization’s research unit will also take advantage of this opportunity to continue its research and development activities in order to develop quality products, in the context of agriculture resilient to climate change and disaster management, because these aspects must now be studied in a synchronized manner.

Leads Connect, with its cutting-edge technologies such as remote sensing and GIS, digital modeling, artificial intelligence (AI) and data analysis frameworks, will co-observe CCEs led by the State Government of ‘Assam. This pilot study will start from September 2021 and will be carried out for Kharif 2021. Currently, agritech is engaged in carrying out projects in more than 100 districts of India and has a pan-Indian presence supported by a full presence of ‘a well-equipped field and research team. laboratory.

About Leads Connect Services Private Limited

Leads Connect is an analytics company focused on data analysis and modeling focused on agricultural technology, risk management and financial services. It aims to connect the agricultural value chain to enable a sustainable, scalable and profitable agro-industrial ecosystem. In addition to the main areas of intervention, the organization has engaged in research and development-based analyzes related to climate and risk, landscape, biodiversity, city and geospatial analysis.

Leads Connect has delivered projects related to Crop Cutting Experiments (CCEs), Remote Sensing Based Crop Health Monitoring, Crop Area, Crop Yield Estimates, Risk Management Services and claims against various central and state organizations, insurers and reinsurers. In addition, they have carried out projects related to estimating performance at GP level using technology. He used machine learning algorithms and satellite remote sensing analyzes to develop a framework for estimating performance at the GP level. They are currently monitoring CCEs for PMFBY in over 100 districts across India as well as geolocation of agricultural infrastructure in 125 districts for NABCONS, a wholly owned subsidiary of NABARD.