On Black Friday, TikTok For Business paves the way for the humanization of digital commerce – Middle East Campaign

Black Friday is one of the most anticipated annual retail events for thousands of people around the world, providing brands with unparalleled opportunities to boost sales and increase revenue before the end of the year. . To ensure that businesses of all sizes are able to capitalize on this key moment in retail and maximize the platform’s unmatched influence with engaged audiences, TikTok for Business hosted a series of webinars. educational weekly as well as a dedicated web page with invaluable resources. Available on TikTok’s LinkedIn page and on the next microsite, every week until the end of October.

Hosted by experts at TikTok, Black Friday webinars aim to help brands and businesses learn more about the possibilities of using creative and short video content, especially when it comes to targeting target audiences. and community trade. The webinars will also feature examples of winning tactics, in-depth dives into relevant case studies, and information on how brands and marketers can optimize the suite of advertising solutions available. The tips will highlight “real”, fun and creative ways to reach the authentic and highly engaged TikTok community.

Ecommerce is an experience designed with transaction at its heart, but as the world changes, consumer habits change and people yearn for more authenticity, empathy, and joy. On TikTok, commerce has been redesigned to become more than just a monetary transaction, as users see the experience as an exchange of value between people, brands and cultures. According to the Nielsen Authenticity Study, TikTok was the only platform associated with feelings of bravery (75%) and freedom (76%) as a form of authenticity by its users.

“Today, the dynamism of commerce has changed. Consumers are more aware than ever of the kind of experiences they expect from brands and the kind of communication they not only want but expect, and they are telling brands that. Businesses have a lot to gain from leveraging TikTok, a platform where the community is at the center of the shopping experience and they have plenty of options on how to amplify their brand and create the kind of confidence that today’s consumer is looking for. said Aref Yahia, Head of Retail and Ecommerce, TikTok Global Business Solutions, METAP.

Since its launch, TikTok for Business has helped brands grow their businesses through creative content on the platform, leading to greater awareness and engagement of the TikTok community. In fact, many brands have leveraged TikTok’s unique content format, built brand love, established lasting relationships, bringing solid results for their businesses. More so, brands that have been at the forefront of emerging trends have seen complete overnight sales success, from skin care products to kitchen wear, reaffirming the idea as #ItStartsonTikTok.

TikTok is committed to further supporting brands to reach their audience this Black Friday and to drive action from their content, in a relevant way.

Tune in to Black Friday webinars covering topics such as the following:

  • TikTok reinvents commerce
  • Bring back the pleasure of shopping
  • Three tips for adopting your advertising solutions
  • Black Friday FAQ Series
  • Understanding Community Trade