SoftBank Vision Fund 2 Leads $ 122 Million Series C Funding in DICE as iPod Inventor Tony Fadell Joins Board of Directors

LONDON, September 27, 2021 / PRNewswire / – DICE, the rapidly growing music discovery and event ticketing platform, today announced that it has grown to $ 122 million in Series C funding. The round was led by a new investor, SoftBank Vision Fund 21, with a follow-up of the investments of Tony Fadell’s Future Shape, Blisce, French entrepreneur Xavier Niel, Mirabaud Private Equity, Cassius and Evolution.2

Since its creation in 2014, DICE has endeavored to remedy the opaque world of ticketing with its transparent “fan-first” model and a mobile first platform that has prevented scalping.

The company’s mission is to bring people together to enjoy shows. DICE makes it easy for fans to discover and purchase tickets to live and streaming shows in seconds. DICE offers clear up-front prices and features like refunds on sold-out shows and a popular ‘waitlist’ feature that gives die-hard fans access to the most popular concerts and ensures venues are at. full capacity, which increases their income. Additionally, performers no longer lose in ticket sales as the company prevents secondary resale of tickets with its innovative technology.3.

“We believe that DICE’s technology has the ability to transform the future of live entertainment,” said Yanni Pipilis, Managing Partner of SoftBank Investment Advisers. “In addition to the flexibility and security of seamless ticketing, the platform connects fans, artists and venues in a whole new way… We are excited to partner with DICE to help create experiences. remarkable events for fans around the world. “

With the additional funding, DICE will significantly expand the business by expanding the reach of artists, fans and venues, while also hire new team members, adding to its live streaming offering and launching an ambitious artist development program that will see the platform working with even more artists directly on their live strategy.

“DICE is rewiring the live experiences industry. We’ve proven that if you treat fans well, they come out more,” said Phil hutcheon, CEO and founder of DICE “We’re overhauling an unfair and inefficient system by developing a transparent, data-driven, fan-driven approach – creating an evolving ecosystem that helps artists, promoters and venues thrive. Having SoftBank as a partner allows us to expand into all markets. “

DICE has differentiated itself from its competition by its unique focus on loyal fans, and its Discovery algorithm is responsible for over 40% of tickets sold, which benefits artists and venues alike.

The industry has taken note – DICE works with more than 3,600 venues, festivals and promoters around the world, including Brooklyn Avant Gardner and one of the biggest music festivals in the world, Primavera Sound.

In addition to physical events, at the start of the pandemic last year, DICE pioneered ticketed live streaming. Spanning music, arts and culture, DICE has generated more than 6,400 live broadcasts to date, spearheading a true hybrid future for the industry. Paid live broadcasts have given artists direct access to fans and revenue around the world. To this end, DICE has established a global network of amazing venues for them to broadcast their shows live to expand their reach and business capabilities.

Direct access to fans isn’t limited to live broadcasts. DICE enables artists like biceps to keep control of their tours. The electronic act went from 300 to more than 30,000 tickets per event in London thanks to their exclusive partnership with DICE.

“We started working with DICE as soon as Bicep started doing shows in London. They encouraged us to sell tickets directly to fans on the app and trust the data that allows us to invest in the event rather than additional marketing. We have developed a strategy, sell quickly, generating exponential growth salon by salon. This allowed us to remain independent and to choose our partners. It worked wonderfully for the artist, our fans, our partners and our label. We are excited to use the DICE model globally, hoping to achieve similar success in all of our key markets ”, Oli Isaacs, Biceps Manager, commented.

In this critical phase of growth, Tony fadell, inventor of the iPod and co-inventor of the iPhone that put music at your fingertips, joins the DICE board to support the development and expansion of the platform in theaters.

“The concert industry is a tangle of archaic tools and taxes on ‘industry standards’ where artists are paid last. The theaters pay for marketing and are beholden to the conglomerates for tickets. scalpers. It doesn’t make sense! “Mentioned Tony fadell, inventor of the iPod. “DICE is reorganizing the entire live industry, not just part of it: Sites are connected to fans and artists. Artists get transparency, access and control. Fans discover easily local shows and global live streams, and secure ticket purchases with a single click. I am delighted to join the DICE board of directors and be part of another entertainment revolution. “

With the company’s current growth rate, 49,000 artists and creators will use DICE by the end of 2022.

To find upcoming live broadcasts and live events near you, visit

About DICE:

Founded in London in 2014, DICE transformed the way fans discover and buy tickets to live events and live broadcasts all over the world. From A $ AP Rocky to Biceps, Nick cave At the Primavera Sound Festival, from the most promising to the world’s greatest artists, we work with major artists, top promoters and renowned venues around the world. In addition to live music, DICE offers fans an array of artistic, comedy, cultural and lifestyle events. The app is highly personalized for each fan, with a “Discover” feature that recommends upcoming concerts and events just for them. First mobile, the app stops touts and protects fans. DICE is live in UK, US, France, Italy, Spain, India, and Australia – and available to fans around the world through its live streaming offering.

Note: Please refer to the company as “DICE”, not “DICE FM”.

1 As of the date of this press release, SoftBank Group Corp. made capital contributions to enable SoftBank Vision Fund 2 (“SVF 2”) to invest in certain portfolio companies. The information included in this document is provided for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interest in any fund, including SVF 2. SVF 2 does not yet have an external close, and any potential third party investors will receive additional information relating to any SVF 2 investment prior to the close.

2 The transaction remains subject to statutory regulatory approvals.

3 In 2017, DICE was credited by the UK government in anti-scalping legislation, for its “innovative technology” that helps beat scalpers.


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