Sydney’s Cavalry Freelancing merges with &FRIENDS

Credit: Roberto Catarinicchia via Unsplash

Sydney-based Cavalry Freelancing, a talent platform for advertising and digital professionals, is merging with global content production and technology group &FRIENDS.

&FRIENDS, which recently raised $1.8 million, enables agencies and businesses to tap into a global community of world-class creators, building on-the-ground teams in any market.

Commercial details of the merger were not disclosed.

Current Cavalry General Manager Rich Barlow will continue to lead APAC operations, while CEO Dave Bentley will assume a global role as co-CEO.

Cavalry’s move comes at a time of great change in the creative industry, with a shortage of talent.

Bentley: “We realized that a big market is just one piece of the talent puzzle for businesses, the talent challenge is much broader and requires a more holistic approach.

“The fact is that 90% of companies know they need to build a more agile and adaptive workforce, but less than 80% are actually able to find the solution to deal with it, by doing something about it. remedy.

“This inertia is because the problem has traditionally been difficult to solve, being categorized as ‘too difficult’.

“Merging with &FRIENDS allows us to offer our clients the holistic solution they need – linking every stage of the talent journey – including search, onboarding, management and payment – ​​into one seamless customer experience. that eliminates pain, time and cost.”

&FRIENDS CCO Matt Carroll: “The demands placed on the creative industry today are unprecedented – with businesses being challenged to deliver more results than ever before – faster and more cost-effectively.

“The traditional answer to that is that it’s ‘not possible’. So we challenged ourselves to create a tool that makes this possible. By combining the expertise and experience of Cavalry and &FRIENDS, we believe we have succeeded.

“Creating an engaged global community of world-class manufacturers helps our industry address the chronic shortage of quality talent that plagues every field. Indeed, it is a talent shortage that ALL sectors are faced.

“What excites me about the synergy between Cavalry and &FRIENDS is that it allows us to solve a fundamental and complex problem, very simply – while enabling customers and partners to create higher quality content faster, and at a price before.
unthinkable costs. ”

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