SINGAPORE, November 19, 2021 / PRNewswire / – Trustana, a cross-border commerce and procurement platform founded by Temasek, today announced that it has appointed Rebecca xing, as Chief Executive Officer (CEO) with immediate effect. As CEO of Trustana, Rebecca will lead the overall strategy and growth as the business grows to enable cross-border commerce for SMEs around the world.
Based at Singapore with a hub in Shanghai, Trustana is a cross-border commerce and sourcing platform enabling buyers and suppliers to grow their businesses internationally with confidence by connecting them with trusted business partners and supporting them throughout of their end-to-end business journey.
As a founding member of the Trustana team when the company was incorporated in march 2020, Rebecca has helped oversee Trustana’s tremendous success in her former role as Trustana’s Managing Director and Product Manager. Under his leadership, Trustana achieved key milestones in expanding the company’s global presence through South East Asia and China, including the strategic partnership agreements signed under the Singapore-Chongqing Connectivity Initiative in April 2021, and in June 2021, through the integration of OneSME, a digital cross-border commerce platform into the Trustana platform.
Rebecca xing, CEO, Trustana, said: “I am honored and delighted to lead the Trustana team. Cross-border trade is a massive industry with a lot of complexity, and we are uniquely positioned with the right foundations, the right people and the right technology to lead the disruption. Since our launch, we have lived and breathed the challenges our clients face as they approach international expansion, and we are delighted to have been able to make a difference in the lives of ASEAN SMEs and China. It is truly a privilege to be able to serve Trustana in its next evolution. ”
Glenn gore, CEO of LemmaTree Group and member of the Board of Directors of Trustana, said, “Technology continues to be a key catalyst for transformation and growth in the cross-border commerce industry, and Trustana has a bold mission to bring this technology to businesses of all sizes. I am pleased to announce the appointment of Rebecca as CEO of Trustana. Through her exceptional leadership and unwavering commitment, Rebecca has led the doubling of Trustana’s business month after month over the past year. I am confident that Trustana will continue to advance our ultimate vision of democratizing access to international import and export markets for our partners and customers in Asia, and globally. ”
Prior to Trustana, Rebecca was Product Manager at BCG Digital Ventures, where she served as Interim Managing Director and Product Manager for several companies in the operations space, including Ware2Go, an on-demand warehousing and logistics network, and Beema, a car insurance offer by the kilometer Middle East. She was previously a consultant with the Boston Consulting Group, focusing on digital transformation in the technology, media and telecommunications industry.
Trustana is a verifiable international merchant cross-border trade and sourcing platform focused on the food and beverage industry. Founded by Temasek, Trustana empowers buyers and suppliers to grow their businesses with confidence by connecting them with trusted business partners and supporting them throughout their end-to-end business journey.
Trustana currently serves more than 5,000 SMEs in China and APAC, with the ambition to expand globally. In April 2021, Trustana signed a memorandum of understanding with 5 suppliers Chongqing, officially launching the “Singapore China (Chongqing) overseas aid program for agricultural products “promoted by the Chongqing China-Singapore Demonstration Project Management Office. More recently, in June of this year, Trustana formed a strategic collaboration with OneConnect Financial Technology (Singapore), a partner of Ping An Group, which will enable SMEs to Singapore and ASEAN to access a larger pool of buyers in China. Trustana is built using Affinidi, an open and interoperable technology that gives users control over their auditable data.
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