Twitter boosts crypto hiring, wants to add blockchain experts

If you’re a journalist, chances are you’ve heard your editor say the phrase “think before you tweet” probably a million times.

Frenzied social media reactions to breaking news on Twitter have become the norm in journalism, though it can sometimes lead to mortifying blunders – not to mention that being first never necessarily guaranteed a newsroom victory. in question.

Mainstream news outlets, including The New York Times and The Washington Post, have drafted a set of guidelines for journalists to follow on social media, but more specifically on Twitter.

What’s the etiquette of the tweet anyway?

The public square of social media has also changed politics in many ways.

Former President Donald Trump, who made tweeting a centerpiece of his days in office, repeatedly posted factually inaccurate tweets and was eventually kicked off Twitter following the Jan. 6 uprising, “in because of the risk of further incitement to violence”.

While Twitter (TWTR) – Get the report from Twitter, Inc. succeeded in disrupting the world of journalism and politics, the San Francisco, Calif.-based company was unable to reinvent itself or keep up with the changing times.

But users felt a growing disconnect and complained of overexposure to ads.

Twitter lead

Can Crypto Help Twitter Evolve?

With sluggish user growth and allegations that it has failed to tackle abuse on its platform, Twitter is in trouble.

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Its stock is the lowest since 2019. At the end of fiscal 2021, the company reported negative adjusted free cash flow of $370 million.

Seeking to add new ways to monetize content on the platform, the company launched Twitter Blue in June last year, a $2.99 ​​monthly subscription service.

But Twitter chief executive Parag Agarwal called Blue a “very small part of our revenue today” during the fourth quarter 2021 earnings call, so the company still has to look for ways to open up new territory.

What’s next for Twitter?

It looks like Twitter’s latest move is to go deeper into crypto.

In January, Twitter began allowing users to add verified NFTs as profile pictures. The company also added a bitcoin toggle feature in September last year to further build traction in the crypto.

He also recently added jobs for two positions on his fledgling but rapidly growing cryptocurrency team across eight locations, including a remote job listing.

Twitter is hiring a “Senior Software Engineer, Crypto” and “Personal Software Engineer, Crypto” at several locations in the United States, including New York, Boston, San Francisco and Atlanta.

These two roles are also fulfilled for the Twitter teams in London, Toronto and the Netherlands.

The hires will join the new crypto team led by blockchain expert Tess Rinearson, who Twitter hired in November to lead the effort. The company said the team will explore decentralized technologies including blockchains, cryptocurrencies, and Web3.

The race for talent among tech giants looking to enter the crypto space has intensified as the sector has grown, with companies like Spotify (SQUARE) – Get the Spotify Technology SA reportNike (NKE) – Get the Class B report from NIKE, Inc. and others all wanting a slice of the pie.