Viral video drives sales explosion for Indy Startup – Inside INdiana Business

Just a few weeks ago, Indianapolis-based startup Sunny posted a TikTok video that unexpectedly went viral, and orders are now skyrocketing for its personal care product created by two young female entrepreneurs. Sunny designed a menstrual cup, and unlike others on the market, it comes with an applicator. When co-founders Cindy Belardo and Drew Jarvis posted the video, Sunny made $130,000 in sales in just five days.

Belardo spoke about the company’s product and its sudden boom in an interview with Business of Health reporter Kylie Veleta.

“My co-founder and I met and came up with this menstrual cup idea, and we both experienced that it wasn’t very easy for beginners to insert,” said- she declared. “And so that’s what we’ve created here: the first beginner-friendly menstrual cup that fits like a tampon.”

The menstrual cup is reusable for about a year, and Belardo says it creates an eco-friendly alternative to tampons.

“Compared to tampons, you’ll use 15,000 in a lifetime, and the menstrual cup can replace 528 tampons for each use,” she said.

The TikTok video was meant to explain Sunny’s product to potential customers. Belardo says they received many requests from viewers as to how they could purchase it, leading the company to open pre-orders before they originally planned.

“It was all a surprise. We are riding this wave and we are so excited that our idea and our dream has really turned into reality,” she said.

The company is currently working to fill its pre-orders with shipping plans by the end of this year.

Belardo says she and Jarvis founded Sunny not only to provide an environmentally friendly product, but also to end what is known as period poverty.

“We donate a portion of our profits to non-profit organizations that help donate to people in need who are homeless or incarcerated,” she said. “We make sure everyone has access to it because we believe it’s a basic human right.”

Sunny won a $40,000 pre-seed investment in last year’s Elevate Nexus Statewide pitch competition. The company is currently working towards seed funding of $750,000.